The Serious Sport Swim Shirt has been designed to be a classic fit allowing you to move around with comfort and ease. Built for athletes by athletes, this shirt is constructed with DryCore technology which reacts to your changing body temperature to keep you cool and dry while the quick drying fabric means you can wash today and it'll be ready to wear tomorrow. Your Sublimated Swim Shirt is manufactured and brought to life right here in the UK at Serious HQ.

• DryCore moisture release technology
• Soft and lightweight eyelet fabric for ultimate comfort
• Standard or Ladies fit available so you can move with comfort and ease
  
  
  

The Serious Core Personalised Midlayer offers warmth, comfort and style whether in a training or relaxed environment. This ¼ length zip Midlayer is constructed with DryCore technology to regulate body temperature in all conditions. Its contemporary design with striking contrast panels to shoulder and body, features the Serious logo situated on the right breast and back neck. The Serious Core Midlayer is complete with a contrast mesh lined neck and zip guard.

#BuiltFromWithin, this Training Top is a firm favourite.

• Key features: DryCore temperature regulation technology
• Material: 100% Polyester
• Fasteners: ¼ length zip
• Machine washable

The Serious Core Personalised Hoodie offers continuous comfort and warmth whether you’re relaxing or training. This pullover-style hoodie is constructed of a jersey and soft polycotton blend with fleece lining. Its contemporary design with striking contrast panels to shoulders and body, features a large kangaroo pocket located to the front with the Serious logo situated on the right breast and back neck. The Serious Core Hoodie is complete with a lined mesh hood and drawstring adjusters as well as cuffed shoulders and hem for a secure fit.

#BuiltFromWithin, this is the perfect garment for relaxing and training.

• Key features: Fleece lining, brush cotton exterior and lined hood
• Material: Polycotton Blend
• Fasteners: Drawcord (adult only)
• Pockets: Kangaroo
• Machine washable

Moulded Silicone Swimming Cap is ideal for when training giving you that smooth, hydrodynamic outline in the water.

The Pool drinks bottle has a large capacity of 1 litre with a measuring system down the side. Transparent bottle with a colour toned screw top lid and extra wide neck for easy filling and cleaning. Ideal for training.

The Pool drinks bottle has a large capacity of 1 litre with a measuring system down the side. Transparent bottle with a colour toned screw top lid and extra wide neck for easy filling and cleaning. Ideal for training.

Designed to aid development of upper body strength and technique.

Designed to aid development of upper body strength and technique.

The Pool mesh bag is ideal for carrying swim training items such as fins, pullbuoys, kickboards, hand paddles etc. Dimensions: 45cm (W) x 65cm (H)

The Pool mesh bag is ideal for carrying swim training items such as fins, pullbuoys, kickboards, hand paddles etc. Dimensions: 45cm (W) x 65cm (H)

Improving leg strength and kick technique, this kickboard has grip holes that allows different positions when training.

Improving leg strength and kick technique, this kickboard has grip holes that allows different positions when training.

These short fins are ideal for training in the pool and are an essential piece of training kit for any swimmer. Made of silicone, they are comfortable and flexible.

Available sizes: 33/34, 35/36, 39/40

These short fins are ideal for training in the pool and are an essential piece of training kit for any swimmer. Made of silicone, they are comfortable and flexible.

Available sizes: 33/34, 35/36, 39/40

Speedo's competition racing goggles have been specifically engineered for the worlds top athletes and serious swimmers. Speedo's most advanced racing goggles feature hydrodynamic low-profile design for minimum drag through the water.

Perfect for young swimmers, Futura Biofuse®goggles are made using Biofuse®technology and supersoft, gel-like materials, making your child's comfort top priority. The UV filter protects your child's eyes from the sun making them ideal for outdoor swimming and holidays. They also have anti-fog technology so children can see clearly underwater.

Speedo swimming bags are ideal for packing all the kit you'll need for your swim. With clever wet kit areas, they are lightweight, durable and stylish - the perfect pool bag.